CHOOSE A YEAR BELOW TO LEARN MORE ABOUT THE HISTORY OF ZEST

Zest Beauty Bar Soap was introduced in 1952 with the promise that “for the first time in your life you can feel really clean.” Zest was the first nationally advertised deodorant bar that offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly, without leaving a sticky soap film on them or their tubs, whether in hard or soft water. Through the 1980’s and 1990’s, the popular taglines “You’re not fully clean unless you’re Zestfully Clean” and “Get Zestfully Clean” maintained high consumer recall. In 1996, Zest introduced a line of body washes, which incorporated the brand’s first use of sports marketing by featuring professional football’s Craig “Iron Head” Heyward. Beginning in the late 1990’s, both Zest Bar Soap and Zest Body Wash introduced different scents to broaden the line and appeal to new users. Today, Zest is making a big splash with a greater “zest” for life by introducing new packaging, exciting, innovative new products, and returning to its roots with the highly recognized, message “Get Zestfully Clean.”
Zest V05 rave White Rain Coast
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